Do you want your presentation folder stand out? You have come to the right place.
Custom presentation folders are an excellent way to ensure your customers remember your contact details. They can be printed in different styles and colors. Hence, you can find the ideal one for your individual or business needs. Moreover, with customized folders, you can transport important documents without the risk of damage.
But the real question how to make your presentation folder printing stand out from your competitors. Here are a few important factors you need to consider while printing your presentation folder.
1. Know Your Audience
The first thing you need to do is find out who is your target audience. You have to keep their requirements in mind while designing and printing the pocket folder printing. Consider what you want to communicate with the message and how it needs to be presented in the folders you are printing.
For instance, if your target customers can discover the answers to the questions or learn about what they require with a single glance at the pocket folder. When you consider the interest of those who are going to receive them, you can offer a more meaningful experience that will leave them wanting to learn more about your brand.
2. Design Elements
If you are looking to spruce up a regular folder, add a few simple design elements, such as stripes around the bottom and top and make a standard folder stand out.
Logo and introducing aspects of a brand into the folder can reinforce the brand message and create an attractive colorful design. Enhance your design by incorporating stylish shapes to add wit and visual appeal. Experimenting with patterns such as chevron, polka dots, or stripes inside your pocket folders can inject a playful and timeless element to your presentation.
Go for something that will complement the overall design and make sure the things are interesting. In case you are feeling particularly daring, foil or emboss your logo on the outside. It is possible with customized short run folder printing.
3. Use the Right Photos
Incorporating photos into a full-color printed standard folder can significantly enhance its impact, but moderation is key. Strategic placement of a few images can effectively convey your message.
Consider showcasing completed projects or featuring professional portraits of yourself or your team to add a competitive edge. Hiring a photographer ensures that your photos are of the highest quality, signaling your commitment to professionalism.
Remember to keep the design simple to allow the photos to stand out and make a lasting impression.
4. Use Both Sides
With colored standard folders, you can make the most of the front and back design to make sure your brand stands out. Make a strong and bold statement by adding a big picture or graphic on one side of the folder to the other for a visual symmetry.
Utilize one of our folder templates to ensure precise printing of your artwork, ensuring everything fits seamlessly before finalizing. Consider incorporating consistent branding elements on both sides for a polished and professional appearance.
5. Include a Logo
Embrace simplicity for a striking presentation folder by featuring only your logo. Let your logo take center stage for an attention-grabbing design that sparks conversation. For vibrant results, consider printing your colorful logo on white paper stock to maintain its vividness.
If you have a logo that crazy, white space is the key if you have a busy logo. This ensures that they are still the focal point of your custom presentation folder.
Opt for a 3-color printed standard folder for a polished and professional appearance. Make a memorable statement with a logo-centric presentation folder that reinforces your brand identity and leaves a lasting impression on consumers.
6. Unconventional Placement
When crafting a custom presentation folder, think creatively about logo placement! Strike a balance between visibility and unique flair to ensure your brand stands out. Pay attention to the folder edge as well, leaving ample space between printed artwork and the format of foil-stamped folders to prevent important elements from being cut off. Allow your logo to make a bold statement and shine.
7. Consistent Branding
Maintain consistent branding across all your pocket folder marketing materials, following the example of successful companies like Amazon. Utilize the same fonts, colors, and logos throughout your items to ensure quick and easy recognition by customers. Consistent branding not only helps customers remember your company and its offerings but also fosters trust between your brand and potential customers.
8. Proper Spacing
When designing customized presentation folders, it’s crucial to consider that a shift of up to 1/16 inch can occur during the cutting and folding process. To prevent design mishaps, it’s advisable to avoid solid lines along the edges of folds. Instead, bleed the colored lines or graphics through them so that they appear intentional, regardless of any potential shifts.
